Privacy Policy

Introduction

DewWow LLC ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our consulting services, or use one of our products:

• DewAlert: notices for residents of a subdivision
• DewCommunity: management software for homeowner associations and subdivisions
• Barn Reins: barn management software at www.barnreins.com
• Caliper: an iPhone app for scanning objects

Three of our products have their own privacy policies, and those apply to them:

• Org Launcher: https://www.dewwow.com/org-launcher/privacy
• Event Reins (www.eventreins.com): https://www.eventreins.com/privacy
• Sheepshead (sheepshead.dewwow.com and its Mac app): https://sheepshead.dewwow.com/privacy

The general sections below apply to everything we do. The section on each product adds what is specific to it.

Information We Collect

Information You Provide

We may collect information you voluntarily provide when you:

• Fill out a contact, demo or quote form, or ask for a free resource, on our website or one of our product sites, such as getdewalert.com
• Request a consultation or quote
• Subscribe to our newsletter
• Communicate with us via email or phone
• Buy something in our online shop
• Use one of our products, as described in that product's section below

This information may include your name, email address, phone number, company name, and any other information you choose to provide. We also note which page you sent it from. Requests from our product sites go to DewWow's own sales records, kept separate from any customer's data, and we use them to answer you. We send you follow-up about our products only if you ask for it, and every follow-up email lets you stop them.

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address and browser type
• Pages visited and time spent on our site
• Referring website addresses
• Device and operating system information

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested services
• Provide, run, and support our products
• Send you information about our services that may interest you
• Improve our website and services
• Comply with legal obligations

Information Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties except:

• To trusted partners who assist us in operating our website and conducting our business
• When required by law or to protect our rights
• With your consent

The partners we use today are:

• Google Workspace: email.
• Twilio: text messages and phone calls for DewAlert and DewCommunity.
• ElevenLabs: turns the written script of a phone notice into audio. It receives only the script, never resident information.
• Anthropic: writes a suggested draft of a DewAlert notice when a manager asks for one. It receives only what the manager types in the notes box, never resident information.
• Stripe: card payments in our online shop, and the online payments a barn, practitioner or show organizer turns on, which go into their own Stripe account.
• Our website host: runs www.dewwow.com and our online shop.
• DigitalOcean: hosts Barn Reins, Event Reins, DewAlert, DewCommunity and Sheepshead, in the United States.

Each partner receives only what it needs for its task, and keeps it under its own privacy terms.

Your Own Assistant

Our products let you connect an assistant of your own choosing, through a secure sign-in that you can turn off at any time. The assistant acts for you, only within your own account and the switches you turn on. What it reads, such as your records or a document you ask it to read, goes to that assistant's provider and is handled under your agreement with them. We do not send your information to an assistant you have not connected.

Text Messages

If you sign up for text messages from DewWow or a DewWow service such as DewAlert, we collect your mobile number and a record of your consent: when you agreed, the page you used, and the wording you agreed to. We use them only to send the texts you asked for and to honor an opt-out.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with any third parties. The sharing described under Information Sharing does not apply to your mobile number or your text message consent.

Reply STOP to any text to stop receiving them. Reply HELP for help, or email sales@dewwow.com. Message and data rates may apply. See our Text Message Terms.

Our Products

DewAlert

Property managers use DewAlert to tell the residents of a subdivision about events that affect their homes.

What we collect:

• About residents: name, house and street address, email address, mobile number and its country, and the months you want notices.
  • For each way you can be reached (email, text, phone call), we also record when you opted in, how (on your own DewAlert page), and the wording you agreed to.
• About notices: each notice we send, whether it was delivered to you, your replies to emails and texts, and any STOP request.
• About managers: name, email address, and sign-in details.

How it reaches you. Texts and calls go through Twilio, and email goes through Google Workspace. The audio for phone notices is made by ElevenLabs from the notice's script, without any resident information.

Billing. We bill the property management company, not residents.

Choosing what you get:

• You can turn any channel off on your private DewAlert page.
• Replying STOP, STOPALL, UNSUBSCRIBE, CANCEL, END or QUIT to a text stops texts to that number in every subdivision.
• To get texts again, check the box on your page again. Replying START does not restart texts.

Help me write. A manager can ask DewAlert to suggest the words of a notice for email, text or a phone call. What the manager types in the notes box, and the words of any draft they ask to improve, are sent over an encrypted connection to Anthropic, which writes the suggestion. Nothing about residents is sent: no names, phone numbers, email addresses or subdivision names. Anthropic doesn't use this to train its models, and deletes it within 30 days, except where its own policies or the law require longer. Its processing may take place outside the United States. DewAlert keeps a record of each request (who asked, for which subdivision, and its cost), not the notes or the suggestion. A suggestion becomes part of a notice only if the manager keeps and sends it.

Where it runs. On DigitalOcean in the United States (San Francisco region), over encrypted connections, with the data encrypted where it's stored. Nightly backups are copied to DewWow's office server in Wisconsin, where they are also encrypted.

DewCommunity

Homeowner associations and subdivision managers use DewCommunity to run their community. We handle resident information on behalf of the association or management company that uses DewCommunity. You can ask either them or us about your records.

What we collect:

• Resident and household details your manager adds by import or by hand: name, house and street, email address, mobile number and its country, and the months you're in residence. The owner is the household contact for each house.
• If you use the resident portal: your sign-in email and a scrambled (hashed) copy of your password, plus any requests, violation reports, photos, documents and replies.
• A change log. Every change to a record is logged with who made it and when.
• Your IP address, when you save your notice preferences.

Texts and calls:

• Only you can turn on texts or calls, on your own private page. A list imported by your manager never counts as consent.
• When you opt in, we store your mobile number, the time, how you signed up, and the exact wording you agreed to.
• STOP turns texts off for that number in every subdivision.
• Texts and calls go through Twilio. Phone audio is made by ElevenLabs from the notice's script only.
• Email goes through Google Workspace.

Dues. Invoices and balances are kept in your association's own books in DewCommunity. If your association offers online payment, you pay through the association's own Stripe account, so the money goes to the association and never to DewWow. We keep only a payment reference and its status, never card or bank numbers.

AI features. These are available only to an office that buys them and accepts our disclosure. When a manager uses them, the resident information the manager asks about is sent to the AI provider that office has chosen, under that provider's terms. Every use is logged. We delete these logs after one year, or 90 days after the office's service ends, whichever comes first.

Cookies. DewCommunity uses only the cookies it needs to work: your sign-in session, language, time zone and company choice. There are no analytics, advertising or third-party cookies.

Where it runs. On DigitalOcean in the United States (San Francisco region), over encrypted connections, with the data encrypted where it's stored. Nightly backups are copied to DewWow's office server in Wisconsin, where they are also encrypted.

Barn Reins

Barn Reins helps barns manage horses, lessons, health records and more. Accounts are created by invitation from a barn.

What we collect:

• Account information: your name and email address, and a scrambled (hashed) copy of your password, for signing in and for service messages such as invitations, password resets, care reminders and barn announcements.
• Barn data: information you and your barn enter, which may include:
  • contacts for owners, leasers, riders, vets, farriers, emergency contacts and staff (name, email, phone, address)
  • horses: registration and microchip numbers, breed, photos, diet, medication and care notes, and training goals
  • health records and care schedules, with costs and documents
  • lessons, shows and results, turnout, chores, and feed and medication use
  • invoices and expenses for board, lessons and supplies
  • visits by practitioners such as vets and farriers, the care they record, and their bills to owners
• Visit logs: our servers log each visit's IP address, the page requested and the browser, for security and troubleshooting. Barn Reins has no analytics.

Payments. A barn or a practitioner can turn on online payment for its bills. Card and bank details go to Stripe, which handles them under its own privacy policy, and the money goes into the Stripe account of whoever sent the bill. Barn Reins keeps only the payment reference, the amount and whether it has been paid.

Who sees your barn data:

• Other members of your barn, according to the roles your barn's owner or manager sets.
• Practitioners your barn invites, such as a vet or farrier: the horses they care for and their own visits.
• Partners that help us run the platform: DigitalOcean for hosting, Google Workspace for email, and Stripe for online payments when a barn or practitioner turns them on.
• Anyone the law requires us to share it with.

You own your barn data. You can ask to see, correct or delete it at any time.

Cookies. Barn Reins uses only the cookies it needs to work: your sign-in session, your language, and, for staff, the selected company. There are no analytics, advertising or third-party cookies.

Where it runs. On DigitalOcean in the United States (San Francisco region), over encrypted connections, with the data encrypted where it's stored. Nightly backups are kept on that server for 7 days and copied to DewWow's office server in Wisconsin, where backups are also encrypted.

Earlier version. Before October 2026, Barn Reins ran on Salesforce. Member accounts from that version stay with Salesforce until we retire them.

Caliper

Caliper is an iPhone app that scans objects with the iPhone's camera and LiDAR sensor and exports 3D files.

Caliper does not collect any data. It has no account, no analytics, no crash reporting and no advertising, and it does not connect to the internet.

• The camera and LiDAR are used only on your iPhone, to build the scan.
• Your scans stay on your iPhone, in the app's own storage. There's no iCloud sync.
• A scan leaves your iPhone only when you share it yourself, for example with AirDrop or the Files app.
• Like any app's data, your scans are included in your iPhone's backup (iCloud Backup or a computer backup), if you use one.
• Temporary depth recordings are deleted after each scan.
• Scans stay until you delete them in the app, which also removes the exported file, or until you delete the app.
• You can turn off Caliper's camera access at any time in Settings > Privacy & Security > Camera.

If you choose to share crash and usage data with Apple, Apple collects it under its own privacy policy. Caliper itself does not.

How Long We Keep Information

• Website and consulting: we keep inquiries and customer records as long as needed to serve you and as the law requires.
• DewAlert and DewCommunity: we delete a subdivision's resident information 90 days after its service ends. If service is restored before then, nothing is deleted. When an association leaves DewCommunity, we first give it a full copy of its own books, and then delete them with everything else.
  • We keep each record of your text, call or email consent or opt-out for as long as it is your current choice, plus four years, as proof. For example, a STOP stays on file for as long as you stay opted out, plus four years.
  • Replies you send us by email or text are kept for 12 months, both in our mailbox and in the product, unless they're deleted sooner with the rest of the subdivision's information. Our mailbox's copies of the notice emails we send you are also kept for 12 months.
  • Twilio keeps its own records of the texts and calls it carries, under its own privacy policy.
• Barn Reins: after an account is closed, we keep its data for 30 days and then permanently delete it.
• Caliper: we never hold your scans. They stay on your iPhone.

Deleted information can remain in our backups for up to 30 days, until they're replaced.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including encrypted connections, data and backups encrypted where they're stored, hashed passwords, and access controlled by role. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications

To use any of these rights, email support@dewwow.com about our products, or sales@dewwow.com about anything else. For DewAlert and DewCommunity, you can also change your notice choices on your private page at any time.

Cookies

Our website and products use cookies that they need to work, such as keeping you signed in and remembering your language. You can choose to disable cookies through your browser settings, though this may affect site functionality.

Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of these external sites.

Children's Privacy

Our services are not directed to individuals under 18, and we do not knowingly collect personal information from children. If a barn or association enters information about a minor, it does so as the person responsible for that minor's records.

Sheepshead has its own age rules in its own policy.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy, please contact us at:

DewWow LLC
1231 S Rochester St, Suite L20
Mukwonago, WI 53149
Our products: support@dewwow.com
Everything else: sales@dewwow.com